A way to expand your fashion knowledge is to follow different influencers that speak to you.
An influencer who has always inspired me is Indy Blue.
A few characteristics that pop out about her is that she’s a free spirit, she cares for her followers, and she always wants more of the world. Engaging your audience is one of the most important things to do. Indy Blue executes this perfectly; she comments back, does questionnaires, and appeals to what she knows her viewers want to see while staying true to herself. As well as having a clothing line, she enjoys vlogging her travels around the world and updating her life to her followers. Her most recent updates have been about her expanding family.
Something distinct about Indy Blue’s blogs are that you’re able to read them in her voice. Too often do people attempt to alter the way they write to appeal to others. One of the many ways Indy Blue appeals to her followers is how real she is. Her fashion blogs for her clothing line don’t only talk about the clothing articles themselves but she finds a way to connect to her readers. For example, she changed the name of her clothing line from Indy The Label to The Lonely Ghost Club. From this transition, she was concerned for what her followers would think or if they would become disconnected.
Sure enough her followers were supportive of her new name.
Indy Blue also does an amazing job of keeping followers updated on her personal life. That’s something influencers have to take into consideration when stepping into this field; what is their limit. Indy Blue shares her deep and dark stories of what she’s been through. This makes her appeal to readers more influential; it makes them feel present. Another benefit of her blogs and vlogs are that she stays active. Through everything she goes through, she keeps her audience updated.
AshKies Designs 